It’s Nerf or… Huh?
It's time to resurrect the Killer Attack blog. I've cleared out all the stale blog posts from 2009 during my luke–warm initiation to blogging. Things have changed—most notably my resignation from the editor position of The Deli Los Angeles, a local music magazine and blog—and I think it's time to funnel my pent up writing energies into something fun again. In other words: Killer Attack is my mental dump of thoughts surrounding my work as well as photography and film making in general.
With that being said, I'm actually writing this post while my computer renders a freelance editing project. While I should complete that job in a few days, my production partner Ryan Kahm and I are deep into pre–production on a spec commercial for a toy company. I'm a bit hesitant to give details in public because it surrounds the launch of a completely new toy line, but lets just say I've been watching a ton of eye–burning 90s Nerf toy commercials.
Lets break this video down. First we have mini Zach Morris who, despite his ability to break the fourth wall like Deadpool, doesn't have a gun himself. That's all well and good though; looking at the Nerf arrows, I don't know if anyone really remembers how they barely floated—no, wafted—towards their target. What they really need is the Nerf ball guns. Whatever the balls were made of must have only barely passed the legal classification of "foam" as the rock hard projectile left a pretty good sting when your playground buddy shot it at you. Lastly, and the most pressing concern, is what kind of parent lets their kid hang out around abandoned industrial buildings? Don't they know those are the kind of places where Kurtwood Smith beats up Robocop?
I love production research.
